About the webinar
A single post can now reshape how millions of people perceive a brand — in hours. Platforms move faster than most corporate communications teams, and the narratives that take hold there don't wait for legal approval or executive sign-off.
This webinar is a practical session for brand managers, communications directors, PR professionals, and executives who want to understand the emerging threat landscape — and build the monitoring and response capabilities to stay ahead of it.
What we'll cover
1. The new threat landscape: how emerging platforms reshape brand risk
Niche online communities have become incubators for narratives that escalate fast. We'll examine real-world cases where minor grievances snowballed into reputational crises — and what structural vulnerabilities made big brands the target.
2. How to respond when a narrative takes hold
Speed matters, but so does strategy. Bill walks through the anatomy of an effective brand response: when to engage and when to stay silent, how to align legal, PR, and executive voices under pressure, and how to rebuild credibility after a narrative attack has done its damage.
3. Monitoring the conversation before it monitors you
The best crisis is the one that never escalates. We'll cover proven early-warning frameworks for social listening — identifying weak signals before they amplify, mapping influencer networks, tracking sentiment shifts in real time, and building internal escalation protocols that keep your team ahead of the curve.
4. Tools, tactics, and technology
A clear-eyed look at what tools actually work, how to integrate them into existing workflows, and where teams typically over- or under-invest.
Meet Bill Byrne
Bill Byrne is co-founder and Managing Director of Remedy Communications, a San Diego-based PR consultancy that helps brands — from global incumbents to scrappy challengers — secure their presence in the media.
Over 25 years in the industry, he has worked at some of the world's largest PR firms, led multi-channel programs for global brands, and built a reputation for doing more with less through creative, future-facing strategies. He was among the first voices in the PR industry to address how AI would reshape public relations — and has since been listed multiple times as one of the Top 20 PR Experts To Watch by Cision and named to the Propel 100 Most Influential PR Leaders in the World.
