
Community Risk and Crisis Prevention
Public trust erodes quietly. A rumour about a contaminated vaccine batch, a fabricated quote from a minister, a claim that a district office lost ballots — none of it looks like a crisis on day one. Narrative intelligence hands government and public sector teams the early draft of that story: what's forming, how fast it's moving, and what it stands to cost in institutional credibility if nobody touches it. Impact scoring puts the twenty things you could respond to in some kind of order, and the alert lands while a response still changes the ending. Wait until a narrative is big enough to notice and you're correcting it at ten times the price.
Brand-side teams have the opposite problem — too many mentions, almost all of it noise. Narrative tracking with source attribution and sentiment analysis separates real customer anger from a push by malicious actors, and those two need completely different answers. Apologising to a botnet just confirms the accusation. We've watched a single supplier rumour move from a regional forum into national coverage inside 48 hours; the teams that got ahead of it were watching narratives, not counting mentions. That's the gap between reputation management and actually defending public perception with evidence in your hand.








































