About the webinar
Coordinated narratives, fabricated controversies, and viral information manipulation are no longer fringe risks for global brands — they're a steady operational reality. A single manipulated clip, an orchestrated campaign, or an unintended association with a political flashpoint can erase years of brand equity in days.
Osavul and Edelman are joining forces for a session that goes inside the modern threat landscape and the response playbook leading brands are using to stay ahead of it. Earlier this year, Osavul and Edelman published the Top 100 Brands Report: Narrative Threats on TikTok, Telegram, and Beyond — a large-scale analysis of information manipulation campaigns targeting global corporations. This webinar continues that work, bringing Osavul's AI-driven threat detection and Edelman's crisis and reputation expertise into a live, practitioner-focused session.
Speakers to be announced.
What we'll cover
1. How threats form
The anatomy of coordinated inauthentic activity, narrative seeding, and how organic outrage gets weaponized into something far more dangerous.
2. How they hit brands
The real-world impact on reputation, consumer trust, share price, and employee morale — and the cost curve of late response versus early detection.
3. Tools and tactics that work
Detection technology, monitoring frameworks, internal escalation paths, and the communication moves that defuse rather than amplify a crisis.
4. Where the threats live
A platform-by-platform look at where coordinated risk is concentrated today — from the velocity of X and the virality of TikTok to the closed channels on Telegram and Discord where narratives are often engineered before they surface publicly — and where brand teams are still under-invested.
If you're responsible for protecting a brand at scale, this webinar will give you both the threat picture and a practical framework for acting on it.
Meet our speaker
Oliver Hayes OBE is EMEA Head of Counter-Disinformation at Edelman, where he advises senior decision-makers on crisis management, AI applications, and information manipulation threats. Before joining Edelman in 2025, Oliver spent 20 years in the UK civil service at the Foreign, Commonwealth and Development Office, with postings in Austria, Pakistan, and Afghanistan covering counter-terrorism, cybersecurity, and grey zone conflict. He subsequently focused on AI and national security — working with Helsing, the UK Government's AI Security Institute, and the National Security Strategic Investment Fund. Earlier in his career he was a management consultant at McKinsey and served in the British Army.
