Information threats are no longer limited to political conflict or national security. Today, manipulated narratives, synthetic leaks, hostile influence operations, and AI-generated content can destabilize brands, public institutions, and governments alike. Reputation is not just communicated — it is attacked.
These threats do not differentiate between industries. Hospitals, universities, airlines, consumer brands, critical infrastructure, and government agencies all face similar vulnerabilities. The difference? Many private organizations still treat information threats as PR issues rather than security risks — until the damage is done.
This webinar brings together three leading crisis communication experts who have confronted some of the most demanding real-world scenarios — from terror attacks to multinational corporate crises. They will analyze how reputation risks have evolved into information threats and outline the strategies modern communicators need to detect, respond to, and prevent reputational harm.
What’s on the agenda
The Evolution of Reputation Risks
- How traditional reputation risks have transformed into complex information threats
- The role of narratives in shaping and influencing brand reputation.
Cross-Sector Threat Dynamics
- Can the information threats faced by governments migrate to the private sector?
- Key similarities and differences in how these threats manifest across sectors.
Trends in Information Threats
- Emerging patterns in the post-truth era.
- How PR and communication specialists can anticipate and mitigate these challenges
Speakers
Amanda Coleman
Greg Trevor
