Are you passionate about safeguarding countries, societies, and businesses from hybrid threats?
Look no further! Our rapidly scaling company is committed to this crucial mission, collaborating with some of the world’s most influential organizations, including NATO and the EU.
If you’re ready to join a high-impact team shaping the future of intelligence and security, we invite you to become part of our journey. Join us and help defend the digital world with purpose and innovation!
Role Overview
We're growing fast, and we're looking for a Demand Generation Manager to own pipeline growth for our B2B expansion across Europe. In this hands-on role, you'll build and run demand generation campaigns end-to-end — from paid acquisition and ABM to funnel optimization and attribution, turning strategy into measurable pipeline. You'll take full ownership of a dedicated budget, work closely with our Field Marketing and Product Marketing teams, and report directly to our CBDO.
Key Responsibilities
- Own demand generation campaigns end-to-end — planning, launch, optimization, and results analysis across paid channels (Google Ads, LinkedIn Ads, Meta Ads).
- Manage the marketing funnel from first touch to MQL/SQL handoff, keeping sales supplied with qualified leads.
- Build and maintain attribution infrastructure to track what's actually driving the pipeline, and use it to guide budget allocation.
- Design and run ABM programs targeting named enterprise accounts within our ICP.
- Coordinate closely with our Field Marketing team to align campaigns with events and webinars, and with Product Marketing on messaging and positioning.
- Identify, test, and scale new acquisition channels based on performance data.
- Monitor campaign performance using key metrics (CPL, MQL, CPMQL, SQL, ROAS) and translate results into next steps.
- Brief and manage external paid media agencies or freelancers as needed.
Requirements
- Proven, hands-on track record in B2B demand generation, with real ownership of campaign execution, not only planning.
- Experience with B2B SaaS in security, defense, or other regulated/enterprise industries.
- Hands-on experience running paid acquisition campaigns independently (Google Ads and/or LinkedIn Ads), including budget management and optimization.
- Experience building or working with attribution and analytics systems (e.g., GA4, BigQuery, etc.) to connect marketing activity to pipeline.
- Experience with ABM strategies, identifying target accounts and building personalized campaigns.
- Results-oriented mindset with a high level of autonomy and responsibility, comfortable defining your own approach, not waiting for a fully mapped-out plan.
- Strong project management skills, comfortable handling multiple campaigns and priorities at once.
- At least an Upper-Intermediate (B2) level of English.
Nice to have
- Experience with HubSpot or a similar marketing/CRM platform.
- Familiarity with AI-driven marketing automation tools (e.g., make.com, Claude, etc).
We Offer
- Opportunity to contribute to a mission-driven startup and support prestigious clients, including governments worldwide, enterprise clients, and leading NGOs in tackling global security challenges.
- Autonomy and freedom to drive experiments and bring your own ideas to life.
- Work from wherever you're most productive — the role is 100% remote. If you'd rather work alongside the team in person, we also offer coworking spaces in Kyiv and Lviv.
- Flexible, unlimited time-off policy.
