Brands face reputational challenges that can erupt overnight — from viral criticism to backlash fueled by public outrage. The speed and scale of these events have placed reputation management at the top of the executive agenda.
A 2024 Deloitte study reveals that more than 75% of executives view reputational risk as significantly more critical than in previous years. And according to the Harvard Business Review, a single reputation crisis can erase over 20% of a company’s market value — often within just a few days.
Agenda
Daily Information Attacks on Enterprises
- How major companies are increasingly targeted in digital information spaces.
- Best practices and tools for detecting, managing, and countering information threats at scale.
Customer Backlash and Reputational Risk
- Understanding the impact of online information threats on brand reputation.
- Actionable strategies to manage public sentiment, crisis response, and protect long-term brand value.
Case Studies: Navigating the Information Storm
- Real-world examples of how companies have succeeded - or failed—to navigate information storms.
- What communication, PR, and security teams can learn from these cases, and which tools and tactics made the difference?
Speakers
Jared Meade
